The first Creative Economy Forum will be held from 5-7. November 2012 under the auspices of the Australian Embassy in Belgrade, which will be the guest of honor and the country in focus at this year’s Forum.
The first Creative Economy Forum consists of 3 sessions: “Country in Focus” – dedicated to the presentation of the country which has the most successful models of management of the creative sector and extensive experience in the modeling of effective policy development of the creative sector; “International practice” aimed at the presentation of current topics and key issues faced by international organizations, which are of importance for the further development of the creative sector and the session “Towards solutions in the domain of public policies” intended to review key issues of national development of the creative sector.
“Country in Focus” at the first Forum is Australia, which 18 years ago at the explicit level recognized creative industry as a powerful tool for social and economic development, and which today has a wealth of experience in the design of public policies and programs aimed at creating “Creative Australia” – outdoors, unique, living, innovative and creative company with unlimited resources, the most active in the field of culture and creative industries. In the framework of the “International law” by the first Creative Economy Forum UNESCO-UIS will present the latest concepts and phenomena faced by decision-makers, researchers and all those who are engaged in the planning of economic development and the development of culture, which found a foothold in creativity and talent in the field of culture, science and education. The last part of the forum “Toward solutions in the domain of public policy” is intended for discussions on the theme “Culture and creative industries in the economic crisis” in order to more clearly perceive what the challenges faced by the creative sector in the economic crisis and discuss possible solutions.
Country in Focus: Creative Australia
Australia is among the first 10 most developed countries. Sydney is the largest city with 3.9 million inhabitants, Melbourne from 3.3 million to 1.9 million, Brisbane and Perth with 1.9 million inhabitants. Australia is the world’s first exporter of wool, and the fourth exporter of wheat. In the last decade of great importance in the development of the Australian economy have cultural and creative industries.
One sector that are located elsewhere in Australia after the pace of development by recording an average annual growth of 5.8% in the period 2000-2010. The contribution of cultural and creative industries GDP of the national economy is approximately 35 million Australian dollars, while the sector employs about 440,000 people.
Australia can rightfully be called a leader in the development of policies and programs in the field of creative economy. It is a country which was first established on the explicit level the concept of cultural inudustry 1994 in the strategic document “Creative Nation: common cultural policy” that many authors call the first explicit cultural policy in Australia because it did not contain just an abstract narrative, but also concrete measures. It is certain to be considered as this is the first document of public authorities in the world, which recognized cultural industry as an area of public policy, notably cultural policy.
With an experience of over 18 years in developing creative sector, Australia is the first “state-guest” at the Creative Economy Forum. All the more reason for this is clear recognition of creativity as a development resource in Australia through the concept of creative industries that are vital for the achievement of competitiveness which continues to encourage the nation’s creative and innovative direction in the 21st century.
The first Forum of creative economy 5 November distinguished researchers, professors and decision makers will try to approach our professional and scientific circles creative sector management practices that led to the creation of “Creative Australia”. Therefore, the whole slogan under which the present Australian practices and models of public policies is called “Creative Australia” with the desire to convey a message of open, unique, lively, innovative and creative company with unlimited resources, the most active in the field of culture and creative industries.
A special feature of this forum, is the attendance of the Australian prof. Dr. David Throsby from Macquarie University in Sydney, the biggest name in the field of economics, culture professor who spent most of his professional career dedicated to establishing and promotion of a culture of economics as a scientific discipline; Consultant UNESCO, the World Bank, UNCTAD and other international organizations in the development of projects and public policies in the field of economics, culture and creative industries. His two books “Culture and Economy” (2000) and “The Economics of Cultural Policy” (2010) have been translated in many countries and are the primary reading is as important for researchers, professionals and decision makers, as well as all those who in various ways deal creative sector. Release of the book “The Economics of Cultural Policy” Serbian language, was published by Clio. In addition to active participation in the international arena, prof. Dr. David Throsby is one of the key experts who participated in the development of the Australian public policy in the field of the creative sector, leading to the creation “Creative Australia” – lively, innovative and creative society.
UNESCO session: cultural industries, cultural diversity and development
The central point of convergence of global organizations dealing with culture, science and education, was the adoption of the Universal Declaration on Cultural Diversity (UNESCO, 2002), and later the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005). In today’s world of economic and technological changes, which open up many opportunities for creativity and innovation, it is necessary to provide conditions for a diverse supply of cultural goods and services. Bearing in mind the rights of authors and creators, but also the specificity of cultural products, whether it be necessary to adopt the instrument at the global level that will enable countries to develop their cultural activities and cultural industries; to encourage transnational cooperation in order to create dynamic markets of cultural goods and services; and that will allow to get through a number of measures of cultural policy, artists and producers better access to the global market and international distribution networks. In this context, the decision was the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005). The idea of cultural diversity has gained its own conceptualization of the diversity of cultural expressions which are marked all forms of creative expression of individuals, groups and societies that have cultural content. What is significant, for the first time at the explicit level sent an appeal to states to recognize the importance of cultural industries, not only as a powerful instrument for the creation of collective and individual cultural identity, but also the leading force in the overall sustainable cultural and economic development.
UNESCO-UIS in 2011 began working on developing a UNESCO methodology for measuring the economic contribution of cultural industries as part of a wider program of activities of the UNESCO Institute for Statistics based in Montreal. The aim of the above mentioned initiatives and activities is establishing international methodologies and standards in the field of statistics in culture, as well as the measures that may be relevant indicators of the quality of public policies in this area. 2010 published the UNESCO Framework for Cultural Statistics, then conducted piloting indicators in the framework of the project “Culture and Development”, and in the coming period it is planned to publish the Handbook for measuring the economic contribution of cultural industries and best practices in this field. All these activities are aimed at establishing a basis for managing quality of public policies in this area, their monitoring and adaptation in accordance with the practical needs of the creative sector.
Toward solutions in the domain of public policy: the culture and creative industries in the economic crisis
Session “Toward solutions in the domain of public policy” is intended for discussion of key issues of national development of the creative sector. Its role is designed so that it serves as a means for initiating the process of establishing intersectoral public policies, enhancing the position of the creative sector in the development agenda and improve the business environment in the area of creative industries.
The theme of this year’s session “Toward solutions in the domain of public policy,” the current issue of the economic crisis, which has brought new challenges for the development of national creative sector. Discussions about the economic crisis and its impact on the economic life of Serbia, in the last few years have been the subject of many professional conferences and debates. However, consideration of the development dimension of the creative sector and its possible catalytic role in the crisis was sporadic.
In May 2012, members of the Creative Economy Group took part in the session “Economic impacts of culture and creative industries”, which was implemented within the framework of the seminar “Cultural Industry and Cultural Diversity” organized on the occasion of UNESCO given the cultural diversity of the Institute for Cultural Development Research and Ministry of culture and information of the Republic of Serbia. On that occasion, the pilot results of developmental contributions of the creative economy in Serbia and controversies development of the creative sector in our country, and launched a public discussion about the potential of culture and creative industries for social and economic development of Serbia.
At the session of the “Culture and creative industries in the economic crisis”, which is an integral part of the Forum, will present an overview of the development potential of the creative economy in Serbia Creative Economy Outlook © in the form of analysis by the Creative Economy Group done in cooperation with the Association for the creative industry, Chamber of Commerce of Republic of Serbia.
In Serbia, the creative sector can participate in employment of 7.3%, generating about 10% of gross value added, about 96% are small and medium enterprises with 1-20 employees. In the creative sector to achieve about 16.8% of the total annual turnover of Serbia, achieve growth of gross value added per annum on average in the range of 7 to 12%, and so on. The creative sector has the potential to be developmentally treated, or it be necessary to establish a series of conditions (financial and non-financial nature) to this potential and achieved. Current practice in public policies can be qualified as the not so adequate solutions. For example, the results obtained by CEG © model for the assessment of the macroeconomic effects of the reallocation of investments and employment, applied to the creative sector and the Serbian economy showed that due to poor investment policy and funding resources of the creative sector in the period 2001-2009. lost about 10% of GVA in 2009, and that if Serbia is to be resumed this policy of investment and employment in the creative sector in 2013 will be achieved by 3.5% lower volume of gross value added than bise to be achieved with the more appropriate financial and other measures adjusted to the specificities of the sector.
After the end of the Forum, a Green Paper on the creative economy in Serbia (Green paper on creative economy in Serbia ©) will be published in addition to the analysis of the creative sector in Serbia contain a report on the implementation of best practices and models of management of creative sector. It should serve as a document that establishes a guideline, and starts expanding public dialogue and consultation in the areas of importance for the development of the creative sector in Serbia. Its meaning is to influence public awareness on development dimension of the creative sector, a publication of this document in the final outcome should serve in assessing the possibilities for effective implementation of practical solutions in the field of public policy and development management in the creative sector.