01.11.2012.

For the first time in the region: UNESCO UIS seminar on cultural diversity, public policy and creative industries

34-minFor the first time in the region, UNESCO-UIS is organizing a seminar on cultural diversity, public policies and cultural industries, where they will be processed latest concepts and phenomena faced by decision-makers, researchers and all those who are engaged in the planning and monitoring of economic policy and cultural development. Seminar will be held 6 and 7 November 2012, at the Chamber of Commerce of Serbia.

UNESCO-UIS in 2011 began its work on developing UNESCO methodology for measuring the economic contribution of cultural industries as part of a wider program of activities of the UNESCO Institute for Statistics based in Montreal. The aim of the above mentioned initiatives and activities is establishing international methodologies and standards in the field of statistics in culture, as well as the measures that may be relevant indicators of the quality of public policies in this area. 2010 published the UNESCO Framework for Cultural Statistics, then conducted pilot indicators in the framework of the project “Culture and Development”, and in the coming period it is planned to publish the Handbook for measuring the economic contribution of cultural industries and best practices in this field. All these activities are aimed at establishing a basis for managing quality of public policies in this area, their monitoring and adaptation in accordance with the practical needs of the creative sector.

The central point of convergence of global organizations dealing with culture, science and education, was the adoption of the Universal declaration on cultural diversity (UNESCO, 2002), and later the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005). In today’s world of economic and technological changes, which open up many opportunities for creativity and innovation, it is necessary to provide conditions for a diverse supply of cultural goods and services. Bearing in mind the rights of authors and creators, but also the specificity of cultural products, whether it is necessary to adopt the instrument at the global level that will enable countries to develop their cultural activities and cultural industries; to encourage transnational cooperation in order to create dynamic markets of cultural goods and services;  that will allow to get through a number of measures of cultural policy, artists and producers better access to the global market and international distribution networks. In this context, the decision was the Convention on the Protection and Promotion of the Diversity of Cultural Expressions (UNESCO, 2005). The idea of ​​cultural diversity has gained its own conceptualization of the diversity of cultural expressions which are marked all forms of creative expression of individuals, groups and societies that have cultural content. What is significant, for the first time at the explicit level sent an appeal to states to recognize the importance of cultural industries, not only as a powerful instrument for the creation of collective and individual cultural identity, but also the leading force in the overall sustainable cultural and economic development.

Target group: The seminar is aimed at decision-makers at local and national level, policy analysts, researchers and all those involved in the planning of economic and cultural development, and evaluation and monitoring of public policies in these areas.

The purpose of the seminar: Providing professional application of knowledge for the development and evaluation of integration policy at the national, regional and local level, which take account of the cultural resources are treated as a component of socio-economic development.

Famous domestic and foreign lecturers, Jose Pessoa, Head of Department for Culture UNESCO-UIS, Montreal, prof. David Throsby, Macquarie University in Sydney with the world’s most famous economists in the field of culture, UNESCO Consultant, World Bank, UNCTAD and other international organizations in the development of a project in the field of economics, culture, Hristina Mikic, director of the Creative Economy Group will try to give answers to the questions:

– What is the global framework in changing the policy of “culture for all” new concept “all the culture”?

– How can culture and cultural industries can become an investment rather than an expense of public budgets?

– What are the latest UNESCO classification of culture and cultural industries, and what their practical purpose in conducting cultural and other public policies?

– What does the concept of “cultural diversity” and how to practically implement those public policies?

– How to design indicators of development of culture and how to use them in monitoring and evaluation of public policies?

– What are the UNESCO mere economic contribution of culture and cultural industries and how they can become a powerful advocacy tool to better position the sector in the development agenda?