GKE at the seminar „Handcrafts as a brand and promotional potential of Serbia“

Creative Economy Group held a lecture on handcrafts promotion in creative economy held at the Ethno Network seminar done in cooperation with United States Embassy in Serbia. The seminar is the first activity of the project for promotion and branding homemade handcrafts.

The aim of the seminar was to serve as a platform for exchanging experiences between manufacturers and young designers as for them to practically work on improving products’ design, packaging and marketing that are based on contemporary market trends. Besides Creative Economy Group, seminar attendees were Tanja Bakračlić, United States Embassy in Serbia, Violeta Jovanović, president Etno Network, Saša Srećković Ethnographic Museum in Belgrade, Sofija Arsić, associate to Ethno Network, Zlatko Srećković, Faculty of Applied Arts in Belgrade.