Cultural heritage resources in creative economy

A recently held meeting at the Institute for Protection of Monuments of Culture was used to present results obtained from the Ljubljana Process 2: Rehabilitation of our common heritage and to present the handbook for implementation of business plans for immovable heritage properties. The project in which technical teams from Serbia have participated.

This marked the new phase for capacity building of heritage institutions for protection of monuments and other stakeholders that are involved in rehabilitation projects of heritage properties.

The aim of these activities were to better respond to the demands of heritage conservation in the creative economy, but also to contribute to its effective economic valorization.

To crown of implemented activities and the announcement of a new phase, Republic Institute for Protection of Monuments of Culture created the first regional guide for the development and implementation of business plans for the rehabilitation of cultural properties. Handbook was prepared by regional experts for rehabilitation and economics of cultural heritage Hristina Mikic, director of the Creative Economy Group, Mirza Foco, deputy director of the Commission for Protection of Monuments of Bosnia and Herzegovina, Mirela M. Handan Director of the Commission for the Protection of monuments Bosnia and Herzegovina, Kristina Biceva, Adviser at the Directorate for Cultural Heritage of the Ministry of culture and Eleonita Roshi, manager of the site Gjirokastra in Albania.

Organizers stressed that the purpose of the Handbook was to contribute to a more comprehensive preservation of heritage resources and establishing a balance between their protection and economic valorization, as well as to improve cooperation between different sectors and professions involved in the rehabilitation process. The manual contains methodology and practical guidance on how to make business plans for rehabilitation of cultural heritage, to devise a sustainable function, to create a model of rehabilitation of heritage-based creative industries, how to respond to the negative effects arising from unplanned and uncontrolled tourism, and how to produce a business plan for projects to receive EU Funds.


Ljubljana Process 2: Rehabilitation of our common heritage is the continuation of the regional program IRPP / SAAH Council of Europe’s cultural and natural heritage in South East Europe. This program aims to improve the institutional environment, working conditions and professional competences of all stakeholders in the process of rehabilitation of heritage with emphasis on the rehabilitation potential of cultural heritage and its role in fostering socio-economic development.

Asja Drača Muntean, assistant for the Minister of Culture, EU projects and international cooperation, Mirjana Andric, director of the Institute for Protection of Cultural Monuments, Estela-Živkov Radonjic and Nenad Lajbenšperger national coordinators of the program spoke at the handbook promotion and presentation of results of the Ljubljana Process 2. They pointed out that the most active and effective project and technical teams of this program were from Serbia. The trainings for technical and project documentation according to the methodology and guidelines by the Council of Europe were attended by 80 employees from heritage institutions. The EU funds supported rehabilitation and research of Suvača, rehabilitation of the Franciscan monastery in Bac, and additionally 30,000 euros were invested for professionalization of heritage institutions’ employees though trainings, seminars as to increase their mobility.

Cultural properties from Serbia (Gamzigrad, Home of Jevrem Grujic, Diffuse Museum Bac, Čačak Ancient thermal baths) were the subject of two innovative programs – measurement of wider effects of investment in cultural heritage, which is implemented by the Council of Europe in collaboration with the London School of Economics and its national experts, as well as pilot mentoring development program on the production of business plans for the rehabilitation of cultural goods.