The last session presented leaders of innovation in the creative economy whose work is based on active linking of heritage resources with creative industries, but also on partnership with the corporate sector. Common to all these examples is that they are connected by the idea of sustainable rehabilitation and economic use of cultural heritage that provides continuity and preservation of socio-cultural values and adds a new value through the contemporary approaches to economic valuation.
Bora Dimitrijevic, director of the National Museum of Zaječar presented the project of rehabilitation of “Felix Romuliana” site and the growing importance of sustainability of this site though closer relationship with local creative industries.
Ljubisa Šolaja, director of the Institute for the Protection of Cultural Monuments of Sremska Mitrovica explained how elements of the site, stone and mosaics of the “Sirmium Imperial Palace” can be an inspiration for the development of creative economy.
Ksenija Marković and Nenad Radujević, leaders of developing the authoring fashion in Serbia, pointed out that authoring fashion as a part of the creative industry may revive the abandoned buildings of cultural heritage.They presented the 15 years long experience of Belgrade Fashion Week, which is now being developed by the Association of Fashion Designers – BFW Designers Collective, that they founded, establishing a dialogue between the past and present, through the use of cultural heritage as a platform to promote the authoring fashion.
Sonja Marić, Marketing Director of UNIQA insurance, presented an example of BizArt partnership of this company in the field of cultural heritage. Ms. Marić stated that this company has a long tradition of cooperation with the business sector through the program of ArtUNIQA – a specific insurance of collections and art projects. She also mentioned that engagement on the project “Hidden Treasure of Jevrema Grujić Legacy” opened new perspectives for the cooperation in this field. The Legacy of Jevrem Grujić together with Suvača in Kikinda and Roman Thermae in Čačak, is one of experimental examples for the development of mentoring work in business plans development in the field of heritage, which is being realized this year with the support of the Council of Europe.
Miloš Đukelić, director of the Red Production film company and one of the 35 leaders of the creative economy in Serbia, in the framework of the program of internationalization of creative industries “Creative Industries SERBIA” , presented the innovative models of use of cultural heritage as a film location on the example of his company work. Using the interior and exterior fortress in Serbia, Mr. Đukelić showed how can be achieved meaningful and economically sustainable linking of the film and television industry with the cultural heritage.
Estela Radonjić-Živkov presented the process of rehabilitation of Suvača in Kikinda and its transformation into oa Community Center and the use of national architectural heritage as a base and a central element for development of local creative industries in Kikinda.
Photo credits: Creative Economy Group, Ministry of Culture and Information of the Republic of Serbia