II Creative Economy Forum: Cultural heritage – challenges in creative economy

II Creative Economy Forum will be held on 7 November 2014 in the Palace of the Federation and aims to provide new thinking on the role of cultural heritage in the creative economy. Forum is being held in partnership with the Ministry of Culture and Information of the Republic of Serbia and under the auspices of the US Embassy in Serbia. The Forum will be opened by HE Michael Kirby, US Ambassador to the Republic of Serbia and Minister of Culture and Information of the Republic of Serbia, Ivan Tasovac .

II  Creative Economy Forum  aims to promote cooperation between different sectors and professions involved in the process of rehabilitation of heritage, as well as to contribute to the acceptance of the inheritance relationship and the economy as a natural process of establishing cross-sectoral cooperation and a holistic approach to socio-economic development . This process means that neither cultural nor economic dimension can not deny, but it is very important that both approaches are accepted and supported with special care.

This year the Creative Economy Forum, not only opens a new field of reflection on the role of heritage in the creative economy,  but also carries a symbolic and important messages: first, takes place as a private-public partnership, noting that it is important to create sustainable initiatives in the cultural and creative industries; Secondly, the Forum will be held in the building of the Palace of the Federation – representative in the Yugoslav part of modern architecture, which is decorated with artistic works by the most famous artists of that time Petar Lubarda, Milo Milunović, Save Sandići and others, providing vision permeation of creative industries and cultural heritage.

The main theme of the Forum is to improve the attitude towards cultural heritage and its values, and how to provide foundation for responsible and sustainable management of these resources in the creative economy? Whether the resources of cultural heritage can become a Serbian brand, and how to take advantage of their potential in the context of socio-economic development and cultural diplomacy? In what way can strengthen the link between creative entrepreneurship, creative industries and heritage? On the way to unblock the cultural and economic potential of heritage with a long-term and meaningful effects and which are essential prerequisites for this? What are the main poles of cultural diplomacy based on heritage resources? How to become a factor in the development of heritage rather than its limit?

Country in focus: United States

“Country in Focus” of the II Forum is the United States as a global leader in the development of instruments of cultural diplomacy, especially those based on cultural heritage resources. Public diplomacy in the last 10 years exceeded the limits of traditional diplomacy, trying to influence public opinion and the image you different nations and states have about each other. Arts, creative industries and cultural heritage considered to be the most important factor of building a country’s image at the international level and an important factor of diplomatic relations. They are recognized not only in a symbolic sense, but also as a factor of realization of economic interests and the improvement of the national economy, bearing in mind that each product is marked by the cultural space in which it is created. Public diplomacy as a “soft power” is the ability of states to reach their goals through the attractiveness of certain socio-cultural values ​​and sophisticated programs, cultural and educational cooperation, and is considered by many as the new paradigm of external political relations. Back in 1948, the so-called Smith-Munthe command SAD emphasized that the aim of educational programs and culture to improve mutual understanding between peoples and cultures, in order to encourage this, the US government has funded a number of programs that encourage creativity and diversity of creative expression, but also preservation of cultural heritage. In addition to the establishment of American heritage centers around the world, is one of the most important program is the US Ambassador ‘s Fund for Cultural Preservation was established in 2001 that provides direct financial assistance for the implementation of projects of rehabilitation of heritage.

At the II Creative Economy Forum on the  7 November 2014 prominent researchers and decision-makers from the United States will try to approach our professional public management practices and economic valorization of cultural heritage resources and global challenges in this area, as well as the instruments of cultural diplomacy in the field of heritage, which are classified the United States as the leader in the construction of “soft power” of diplomacy and the program of activities of transnational social actors in the field of heritage.

A special feature of this forum is the lecture by Donovan Rypkema, leading expert in sustainable projects of rehabilitation of cultural heritage in the United States, and around the world. Rypkema is one of the key experts in this field on a global level and a founder of the economics of cultural heritage. He was the chief expert of the World Bank program for the rehabilitation of cultural heritage in South East Europe and member of the expert bodies of the European Commission, the World Bank, the UN Economic Commission for Europe, the Inter American Development Bank, the Council of Europe, the Scientific Committee of ICOMOS in the field of economics of conservation, and the second time donor programs participating in the assessment of the economic impacts of heritage rehabilitation projects, as well as the study of the economic challenges we are facing cultural heritage in the creative economy.

Within the presentation of the US approach to heritage and cultural diplomacy, the specialty of this forum is hosting Professor Dr. Christine Luke from the University of Boston, which is one of the leading experts on the relationship of archeology and cultural diplomacy of the United States. As the author of the first book on this area “Cultural diplomacy and archeology: soft power, hard legacy” (Routledge, 2013), it is a top expert in the new paradigm of cultural diplomacy, the United States and the ways in which heritage can become a space for cultural cooperation and better understanding among different cultures and building a positive image of the country abroad.

Toward solutions in the domain of public policy: Cultural Heritage in key socio-economic development of the Republic of Serbia

Session “Toward solutions in the domain of public policy” will be devoted to discussions on the key issues of cultural heritage in key socio-economic development of Serbia. The role of this session is designed so that it serves as a means for initiating the process of establishing intersectoral public policies, enhancing the position of cultural heritage in the development agenda and improve the business environment in the field of heritage and creative industries. The theme of this year’s sessions are current issues of cultural heritage and its possible role in strengthening cultural identity and positive values ​​in our society, but also the understanding of economic perspectives of linking creative industries and heritage, and the role of cultural heritage resources in a sustainable creative economy.

After the end of the Forum, Creative Economy Group will publish its White Paper on cultural heritage in Serbia: roadmap for building a creative society and economy (White paper on cultural heritage in Serbia ©) in addition to the analysis of cultural heritage in Serbia contain a report on the implementation of best practices and cultural heritage management models and recommendations for better positioning of heritage resources on the development agenda. This strategic document should serve as a platform for establishing a guideline for improving this area, economic routes linking creative industries and heritage, and models of integration of heritage resources in a sustainable creative economy. Its meaning is to influence public awareness on development dimension of cultural heritage, especially its role in building creative entrepreneurship and creative industries. The publication of this document in the final outcome should not affect the public awareness on development dimension of cultural heritage, in particular its role in building creative entrepreneurship and creative industries, as well as to serve for the effective implementation of practical solutions in the field of public policy and development management in the creative sector .

Examples of good practice: new approaches and vision rehabilitation of cultural heritage

Session “Examples of good practice” is intended for the presentation of innovative models and vision rehabilitation of cultural heritage, which are based on active networking resource heritage with creative industries, as well as partnerships with the corporate sector. Examples of good practice will be examined from the perspective of institutions of heritage protection, from the perspective of the economy and the perspective of representatives of the creative industries. Common to them all is that it connects the idea of ​​sustainable rehabilitation and economic use of cultural heritage, which provides continuity and preservation of socio-cultural values ​​of heritage and adds new value to them through contemporary approaches to economic valuation.

Who are the leaders of innovation in the creative economy – Bora Dimitrijevic “Felix Romuliana”, Ljubisa Šulaja “Imperial Palace Sirmium,” Estela Radonjic Živkov “Suvača” Nenad Radujević and Ksenija Marković ‘copyrights in the function of fashion resurgence of cultural heritage “, Miloš Đukelić” cultural heritage as a film location, “and Sonja Maric ‘heritage as the inspiration for corporate support -Dom Jevrem Grujic’