On recently finished Third Creative Economy Forum held as a partnership between Creative Economy Group and Standing Conference of Towns and Municipalities, it was rated that local sustainable development has to be based on system solutions, affirming holistic approach to development of creative economy and better integration of creative economy principle – effective protection of intellectual property, measures that directly support development of creative industries and creative entrepreneurship, protection and improvement of creative expressions diversity, and innovation encouragement.
In completely full hall of Hotel Metropol, through three sessions, 22 speakers and disputants participated among 140 Forum participants. ĐorđeStaničić, general secretary of Standing Conference of Towns and Municipalities, stated that development of towns and municipalities should be based on contemporary models of development that integrate creative sector, innovation and effective usage of local resources, to attract EU funds sources for these purposes.
Research on creative industry treatment in local sustainable development in our country was presented at the Forum. On a sample of 125 local self-governments, it was established that development of creative industries and creative entrepreneurship are not goals of local development, that strategies are sectorial and without clear reliance on evaluation results, that the sector is treated as non-industry and covers public institutions, that deficiency of development treatment of local creative resources is evident, and that priority is given to quantitative dimension of local development. All of the local self-governance together invest in the development of creative sector a little less than 95 million euros per year, while only a small share of financing local development comes from EU funds.
Dimitar Ganchev, deputy director of Directorate for Creative Industries in World Intellectual Property Organization (WIPO), said that Serbia should use potentials of global affirmation of creative economy and take its seat. He pointed out that “examples of good practice cannot be developmental models, but it should be worked on system solutions in the field of creative economy, and preconditions for its development in Serbia should be created”.
Hristina Mikić, director of Creative Economy Group, stated that causes of weak development of creative economy are not only local, but also of national character. “We do not have explicit cultural policy on national level (even the implicit one is unclear to everyone), nor creative industry development strategy, our regulations in this sphere are obsolete, cooperation is insufficient, so is the exchange of good practice examples of integration of this sector in local development, and deficit of human resources in public administration who are skilled to work in project development of these fields is obvious”, Mikić evaluated.
Professor Gojko Rikalović from Faculty of Economics in Belgrade stated that giving priority to creative economy development can be a solution for higher quality local economic development.
Dušan Purić, Assistant Minister for economic development in Ministry of Economy, pointed out that the Ministry supports creative economy development by giving incentives for the production of audiovisual works in Serbia, works on affirmation of creative economy as one of the main pillars of sustainable economic development, and on inclusion of creative industries in industrial policy and innovation strategies. Vlada Marić, director of Institute for Protection of Intellectual Property, stated that it is unnecessary to work on mechanisms of efficient protection of intellectual property as one on the key preconditions for creative industry development.
Maja Knežević and Slađana Grujić, secretaries of the board for culture and economic policy and rural development in Standing Conference of Towns and Municipalities, explained that databases and researches are lacking on local level on the basis of which quality public policies could be created, and that it is unnecessary to solve property relations, so projects in this area could be realized.
Professor Lukrecija Đeri, state secretary in Ministry of Trade, Tourism and Telecommunications, presented that the Ministry develops domestic tourism on the basis of the products and contents of creative economy, with examples of the projects HERA “Mountain breakfast” and preservation of Slovak art in Kovačica.
At the very end of the Forum, projects of creating sustainable creative economy on local level were represented. Kristina Biceva from Office for Cultural Heritage Protection in Ministry of Culture of Republic of Serbia, Ivana Samardžić from Creative Economy Group, Jasmina Beljan Iskrin from Touristic organization Sremski Karlovci, and BiljanaMarčeta from Danube Touristic Cluster, presented their accomplishments.